North Texas ranked second among Conference USA schools in total revenue generated for the 2017-18 school year.
UNT brought in a total of $38,002,376. Old Dominion led the league in revenue at $44,271,033, according to USA Today's annual report on finances in college athletics.
The report was released on Monday.
UNT's revenue has increased substantially during the tenure of athletic director Wren Baker, who arrived at the school ahead of the 2016 school year. UNT brought in $32.15 million in 2016-17.
"I’m pleased that we are increasing revenue," Baker said. "We have to continue to spend every dollar wisely. We want to compete not only in Conference USA, but also nationally and provide our student-athletes a better experience."
UNT's contributions to its athletic department increased from $10.8 million in 2017 to $15.2 million in 2018.
The increase was due to one-time construction costs.
UNT's financial position has improved at a time its teams are thriving. The school's football team has played in bowl games in each of the last three seasons, while its men's basketball team has posted back-to-back 20-win campaigns.
UNT's women's basketball team won its first postseason game beyond a conference tournament last season while advancing to the final of the Women's Basketball Invitational.