Fitness Connection is coming to Golden Triangle Mall and will take over the current space that houses DSW.
The shoe store’s lease will expire at the end of September, and it will be moving to a space at Denton Crossing West, 1800 S. Loop 288. Then, build-out of the new gym will begin in the 55,606-square-foot spot.
“As malls continue to evolve, we think it’s going to be a great new addition to drive traffic and bring a concept to the property that we haven’t had before,” said Matt Ludemann, manager at Golden Triangle Mall.
The property, managed by Weitzman, a commercial real estate agency headquartered in Dallas, has worked in the past few years to diversify its offerings and improve the experience when guests visit. It recently added the Denton Community Theatre as a tenant, and has increased the frequency of live music performances this summer.
By adding more experience-based tenants, Ludemann said he hopes it helps boost business for the traditional retail tenants, too.
“We’re trying to create more experiences for our shoppers as they come to the property, which will hopefully allow them to stay longer and enjoy their time here and maybe enjoy some shopping and dining, too,” he said.
Fitness Connection has locations in Texas, Nevada and North Carolina, and this will be its first in Denton. The new gym will have group fitness studio space, a cycling studio, a turf training area and full-size basketball courts. There will also be a kid’s club, which will have a theater and a mini basketball court. Memberships start at $10 a month.
Representatives for DSW and Fitness Connection had not returned requests for comment by late Thursday.