DATCU

Glen McKenzie, DATCU Credit Union president and CEO, speaks to guests during a scoreboard dedication ceremony last month at C.H. Collins Athletic Complex. DATCU and Denton ISD announced a partnership to begin the 2018-2019 sports season. DATCU gave a donation of $1 million to the school district during the ceremony. DATCU also announced this past week that it had donated $250,000 to Sanger ISD.

Local school districts are putting money from a recent sponsorship program with DATCU Credit Union toward technology programs, according to a DATCU news release.

After announcing a $1 million sponsorship deal with Denton ISD in September, DATCU also announced a $250,000 agreement with Sanger ISD.

Money came along with a 10-year sponsorship with the credit union for each district. Denton ISD used the money to purchase video scoreboards for C.H. Collins Athletic Complex and Ryan High School Baseball/Softball Complex.

Joey Florence, athletic director of Denton ISD, is one of many officials who are excited about the scoreboards.

“We believe everyone will love the graphics, videos and replays that will be on display at C.H. Collins,” Florence said in a press release. “Teams from across the [Dallas-Fort Worth] area will want to play here.”

Sanger ISD is looking to purchase a similar scoreboard for its Indian Stadium, according to the news release. The proceeds from advertisements at Sanger and Denton sporting events are meant to go back to the education foundation for each district.

Sanger ISD Superintendent Sandra McCoy-Jackson says she sees the money from DATCU as a way to help programs lacking money in the district.

“[DATCU’s] gift will enhance the lives of many as it will give our students opportunities that we would not be able to afford,” McCoy-Jackson said in the release.

It is important to note funds given to each district are not necessarily “gifts.” DATCU will receive constant publicity from fans at sporting events at each of the three stadiums.

For example, the scoreboard at Collins Athletic Complex bears the DATCU Credit Union logo above the video display.

DATCU president and CEO Glen McKenzie said the money given to each district “will produce dividends for years to come,” referring to both DATCU advertising and financial support for district programs.

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